Volkswagen Prepares Us For 2018 Atlas With “Luv Bug”

Family is an important value here in Texas, and its one shared by Volkswagen. After all, many drivers who start out owning our models often buy the larger versions when they have kids of their own. And that’s just the chord that our preferred automaker strikes in its latest ad, entitled “Luv Bug,” which aired on prime time to help prepare for the launch of the 2018 Atlas.

The advertisement is characterized by the adventures of a couple in their Volkswagen vehicles, starting out with a cute blue Beetle. When their needs require something a big larger, they opt up first to a Jetta, and then to a Tiguan (which we imagine is the real “luv bug” here, based on one part of the spot). Finally, when the time comes to start a family, they opt for Volkswagen’s largest and newest model: the Atlas.

If you haven’t heard by now, the Atlas is the largest SUV that Volkswagen makes. Capable of fitting up to seven people in three rows, it combines the German engineering fans of the brand love with family functional safety. That includes nine different Driver Assistance features, an easy-access third row, and 96.8 cubic feet of cargo space.

The Atlas is ready to make your world go ‘round, and it’s arriving this spring at our Volkswagen dealership in Beaumont, TX. If you’d like to learn more about it, contact our sales team at your convenience.

Categories: News


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